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Successful campaigns go beyond a bold idea and a big budget. Without proper planning and execution, even the best ideas can fall flat. Campaign planning is about structuring great ideas into a strategic, measurable, and results-driven campaign plan.

For businesses looking to maximise their marketing ROI, integrated campaign planning is critical. With the right strategies, you can create cohesive, cross-channel efforts that amplify your message, engage your audience, and deliver measurable results. And at Juicebox, it’s never set & forget! Campaigns are most effective with accurate, timely measurement and optimisation to turn data-driven learnings into optimal campaign outcomes.

Whether it’s a product launch, seasonal promotion, brand awareness drive or always-on lead generation, well-executed campaigns provide a clear path to your business objectives.

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  1. Define clear campaign goals aligned with your marketing and business objectives
  2. Develop a comprehensive campaign brief to guide the strategy
  3. Build creative, integrated, data-driven strategies around in-depth audience understanding and industry best practice
  4. Identify the best formats, channels and tactics to resonate with your audience
  5. Develop a clear media plan, budgeting for effectiveness and outlining relevant KPIs

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  1. Implement campaign and ad tracking and dashboard for reporting and optimisation
  2. Campaign build and set up within digital platforms
  3. Cross-channel media buying
  4. Creative deployment

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Partner with us
  1. Campaign performance monitoring and analysis
  2. Real-time campaign optimisation
  3. Ad spend adjustment and reallocation
  4. Performance reporting with cadence to suit campaign and client preference
  5. Post campaign analysis and insights ties to marketing and business objectives
Partner with us
Your media strategy and planning questions answered

The key to a successful media campaign is understanding your audience—their relationship with your brand, where they are in their journey, and what is needed to move them forward.

By aligning this insight with your business goals, whether it's driving leads, boosting awareness, or increasing web traffic, we plan for the right mix of reach, frequency, and impact to spark action. From there, we define the KPIs that truly matter to track and measure your campaign's success.

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It's all about having the right processes in place. Clear workflows, detailed checklists, and seamless collaboration are the backbone of effective campaign execution. Well-defined processes ensure consistency and efficiency across every campaign element, while checklists help prevent oversights. With strong collaboration—led by a project manager to streamline communication between clients, digital teams, and creatives—we help create more cohesive and successful campaigns.

Tracking and optimisation setup

To ensure effective reporting and optimisation, we implement tracking that allows us to monitor KPIs and drive real-time improvements. Here's how we do it:

  • Tracking pixels and tags: Placing these on your site to capture key data
  • Centralised dashboard:Creating a live data visualisation hub for instant campaign insights
  • UTM implementation:Setting up UTMs (Urchin Tracking Modules) for detailed channel and ad-level tracking

Collaboration on final assets
We work closely with the creative teams, ensuring everything is aligned and housed in a documented single source of truth. This includes:

  • Ad specifications and targeting
  • Placement details and audience insights to align messaging
  • Ad variants for optimisation opportunities

Campaign build and setup
We build the campaign structure across platforms such as AdWords, Meta, and LinkedIn, designed for easy optimisation. This involves:

  • Defining targeting parameters
  • Setting budgets and bidding strategies
  • Uploading creative assets and copy

Post-Launch Check-In
Once the campaign is live, we ensure:

  • Ads are serving correctly across all platforms
  • Budgets are tracking in line with campaign timings
  • The dashboard is pulling data accurately for ongoing performance tracking
Measuring effectiveness for campaign optimisation

As an award-winning digital agency, we are well versed in developing strategies for successful marketing campaigns. We track key performance indicators (KPIs) such as reach, frequency, engagement, conversions, lead generation, and ROI. Using real-time analytics, we continuously monitor your campaign’s performance and make adjustments as needed to ensure that it meets or exceeds your goals.

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Katrina Rigby Head of Marketing

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