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Client Arcare
Year 2024
Location Australia

Arcare is a leading aged care provider dedicated to delivering high-quality care and support for residents. Juicebox enhanced their online presence with a compassionate, user-friendly website that effectively showcases Arcare’s services. This transformation improved user engagement and accessibility, ultimately strengthening their reputation in the aged care sector.

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Emphasising Arcare’s premium residences, focusing on comfort, community, and independence.

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Designed an accessible and reassuring user experience for potential residents and families navigating high-stakes decisions.

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Set Arcare up for future growth by improving discoverability with page speed, code quality, and SEO.

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Arcare is one of Australia’s top aged care providers, with over 50 residences nationwide. Over its 40-year history, Arcare has become known for delivering premium care with a relationship-first approach.

Arcare experienced significant growth over the last five years, but the outdated website no longer reflected its premium service and the experience wasn’t optimised for driving occupancy and recruitment.

Juicebox was tasked with aligning Arcare’s digital presence with the quality of its customer experience and the sophistication of its physical residences while ensuring an inclusive and accessible user experience.

The new website would also play a pivotal role in boosting enquiries for both occupancy and recruitment.

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Transitioning into aged care is an emotionally charged process, and for potential residents and their families, making the right choice is a high-stakes financial and emotional decision.

We began with an in-depth customer experience process to lay the groundwork for a digital transformation that deeply resonates with Arcare’s audience.

Empathy mapping gave us a profound understanding of how users think, feel, and act during their journey. This insight guided our approach to content and UX design, ensuring that we addressed the unique needs of each audience segment.

We delivered critical, tailored information that was both accessible and reassuring, particularly for families navigating high-stakes decisions. The user interface reinforced the idea of personalised care, utilising immersive content such as virtual tours and resident stories to bring Arcare’s values to life.

The new website increased enquiries and provides a reassuring and engaging user experience, perfectly aligning with Arcare’s mission to offer care where the details make the difference.

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We ensured that each touchpoint provided the right information at the right time, reassuring potential residents and families navigating high-stakes decisions.

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The creative concept “Designed for Life” guided the content design. Virtual tours, resident stories, and lifestyle content allow users to visualise life at Arcare and feel confident in their decisions.

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We simplified complex information, such as financial considerations and care options, reducing overwhelm and making it easier for loved ones to choose the the best care for their family.

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The thoughtful user interface sets the provider apart from more institutional care environments, while clear navigation and menus and full keyboard accessibility ensure a seamless experience for users who rely on assistive technologies.

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Set Arcare’s website up for growth by improving discoverability. We carefully consider page speed, code quality, and SEO.

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While searching for residence locations, users can click the floating map button to display pins based on their search criteria.

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Addressed users’ emotional and practical needs will significantly boost engagement and conversion

Solidified status as a leader in premium aged care

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Katrina Rigby Head of Marketing

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Client Arcare
Year of Completion 2022
Services
  • Brand Strategy
  • Digital Strategy
  • Market Research
  • Website Development
  • UX Experience
  • SEO
Links Visit Website

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